Yeah, I've got your invite up. Look, I'll be straight with you, you've got about 15 minutes. We've bought sales tools before and most of them are shelfware by Q2.
A
Alexspeaking
Then let's not waste any of it.
Emotional Read
CurrentTrend
Goals1/4
✓Surface the pain
Quantify the cost
Qualify budget
Lock next step
Objections0 raised
None detected
Sentiment:Goals: 1/4Obj: 0 raisedGaps: 0
David Park
Head of Sales at Crestline Software
02:34
Ask me anything you
want, I'll ask you a
few things—
and if the answer is
noat the end,
that's a fine
outcome. Sound good?
Mute
Hold
Refresh
End
Talk Ratio19% you
SentimentTrending up
CurrentTrend (15s)
Call Goals
✓Surface the pain
Quantify the cost
Qualify budget
Lock next step
Objections
David Park
Yeah, I've got your invite up. Look, I'll be straight with you, you've got about 15 minutes. We've bought sales tools before and most of them are shelfware by Q2.
You
Then let's not waste any of it.
Best AI Use Case 2026
Best AI Use Case 2026
Live Coaching
Your next line, always there.
A live teleprompter feeds you the exact words to say, scrolling as you speak. Every line is written from seven layers of context, then shaped by proven tactics and your lead's live sentiment. Dynamic, not generic. You never sound scripted.
The perfect words to say, the
moment you need them. Always
dynamic.Nevergeneric.
Live Insights
Know exactly where you stand.
Five sentiment composites chart how your lead is reacting, fed by vocal emotion analysis. It drives you toward your call goals and each objection is caught, tracked, and resolved.SaleShark adapts to live signals while you talk. Five sentiment composites chart how your lead is reacting, fed by vocal emotion analysis. It drives you toward your call goals and each objection is caught, tracked, and resolved.
Emotional ReadAverageTrend
EngagementRapportResistanceStressReady
Goals2 / 4
Current vendor/approach
Pain points and frustrations
Volume and project pipeline
Decision-making process
Objections0 raised
AddressedWe're happy with our current vendor.
ResolvedPricing is higher than competitors.
RaisedRollout timeline feels too aggressive.
Tactic Moments
The right play, at the right moment.
Your coaching runs on named plays from a deep playbook. Triggers and evidence gates guide when each one surfaces.Your coaching runs on named plays from a deep playbook. Triggers and evidence gates guide when each one surfaces. When a play lands, it's logged with the timestamp and the why, so you can replay every move after the call.
1:12Four-Second Control Open
Took command of the opening seconds before attention could drift.
3:36Worst-Case Reversal
Reframed the risk when hesitation crept in.
5:46Decision Map
Laid out the path to a decision while momentum was high.
Call Debrief
Every call ends with a debrief.
Not your typical AI summary. Rich debriefs with key insights, suggested follow-ups, tactics used, goals, objections, sentiment arc, lead personality insights, detected emotions, and more.
Call Debrief:David Park
DNCSkipSave
Outbound/by Alex/Book a live pilot/11:42/The Architect/Jul 18/SaleShark Live CoachingHuman
David came in guarded — fifteen minutes and a history of shelfware. The up-front contract flipped the dynamic: he owned the freeze problem and put a number on it ($250K a quarter). All three objections resolved, budget qualified at $25K. Next step locked: Thursday's live pilot, Dana looped in.
Key Insights
David owns the number personally (quota +20%, flat headcount).
Gong isn't the competitor — it's proof recording alone doesn't change behavior.
Decision unit is just David + Dana — a working pilot closes inside the quarter.
Suggested Follow-Ups
Send Thursday's pilot invite today, include Dana.
Share the Northbeam ramp case study for the CFO conversation.
Push follow-ups to CRM
Tactics Used
3 moments
Every moment your persona's playbook landed a move, with the "why" behind each one.
0:22Up-Front Contract(named)
Made 'no' a safe outcome before the first question landed.
4:58Record-vs-Rescue Reframe(script match)
Repositioned Gong as evidence, not competition — post-mortems don't save live deals.
9:37Pilot Close(named)
Traded a demo for a live-fire pilot while momentum was high.
Sentiment Analysis
Opened guarded and time-boxed. Dipped at the Gong objection, recovered through the mid-call reframes, and climbed steadily once budget was on the table — the last two minutes are the strongest stretch of the call.
AI Personality Insights
Communication Style
Direct, transactional, time-guarded. David signals respect through bluntness — short, concrete answers land; hedging gets punished. Mirror his pace, don't pad.
Personality Insights
Skeptical of tools, not outcomes — burned by shelfware, needs proof over promises. High ownership: he takes the number personally, so cost-of-inaction framing beats feature framing.
Brain Updates
Gaps Detected
Questions you couldn't answer on the call. These are saved to your Brain — the AI interview will ask you about them in your next Brain update.
Which CRMs sync nativelyAdded to Brain to cover later
Answers You Gave
Setup time: Under 30 minutes, no new hardware(Implementation)AcceptSkip
Learned About the Lead
Average deal size: ~$30K
Current stack: Gong
RevOps lead: Dana
Objection Updates
ObjectionWe already pay for Gong.
Your response
Gong tells you what went wrong after the deal's dead — this fixes it mid-call.
BrainOfferingAcceptSkip
Lead Intelligence
Walk in knowing everything.
We synthesize CRM history into a living lead profile of needs, objections, and personality to cater messaging to the lead's communication style. You can even rehearse against an AI version of that exact prospect.
Last Call SummaryDavid came in guarded — fifteen minutes on the clock and a history of shelfware. The up-front contract flipped the dynamic: he owned the $250K-a-quarter number and all three objections resolved. Budget qualified at $25K self-approved. Firm next step: Thursday's live pilot with his two best reps, Dana looped in.David came in guarded — fifteen minutes on the clock and a history of shelfware. The up-front contract flipped the dynamic: he owned the $250K-a-quarter number and all three objections resolved. Budget qualified at $25K self-approved. Firm next step: Thursday's live pilot with his two best reps, Dana looped in.
Needs
Live coaching for an 8-rep team — six freeze under pushback.Live coaching for an 8-rep team — six freeze under pushback.
Faster new-rep ramp: quota up 20% this year on flat headcount.Faster new-rep ramp: quota up 20% this year on flat headcount.
Pain Points
Reps discount on the spot the moment price pressure hits.Reps discount on the spot the moment price pressure hits.
Dropping 8–10 winnable deals a quarter — roughly $250K walking.Dropping 8–10 winnable deals a quarter — roughly $250K walking.
Objections
“We already pay for Gong” — records every call, same mistakes.“We already pay for Gong” — records every call, same mistakes.
Script-wary: “my guys will sound like robots on a teleprompter.”Script-wary: “my guys will sound like robots on a teleprompter.”
Current Status
Live pilot booked Thursday with his two best reps.Live pilot booked Thursday with his two best reps.
Burned by shelfware — needs proof over promises.Burned by shelfware — needs proof over promises.
Keep it blunt and concrete; mirror his pace, respect the clock.Keep it blunt and concrete; mirror his pace, respect the clock.
0.61Avg Sentiment0.81Recent90%Readiness
Emotion Composites (Avg / Recent)Communication StyleDirect, transactional, time-guarded. David signals respect through bluntness — short, concrete answers land; hedging gets punished. Mirror his pace, don't pad.Personality InsightsSkeptical of tools, not outcomes — burned by shelfware, needs proof over promises. High ownership: he takes the number personally, so cost-of-inaction framing beats feature framing.
Analytics
Your whole game, quantified.
Seven sections. Twenty-plus charts. Every call rolls into sentiment arcs, emotion composites, tactic patterns, objection categories, and goal completion, all trended over time, benchmarked against your last period, across your entire team.
SaleShark embeds proven sales methodologies, from consultative discovery to insight-led selling, into real-time AI prompts that adapt to every conversation.
The Architect
Systematic, disarming, qualifies hard
Consultative · question-drivenBest for: Complex B2B, long cycles
Core Philosophy
The caller never chases, never pressures, never convinces. The prospect discovers their own pain and convinces themselves. If there's no real pain, there's no sale, and that's perfectly okay. The caller who is willing to walk away has all the power.
Tactical Playbook14 moves
Pattern-Interrupt OpenerUp-Front ContractPain FunnelReversingNegative Reverse+9 more in app
The Motivator
Warm, relationship-focused, storytelling
Warm · confidence-focusedBest for: Relationship building, first calls
Core Philosophy
You can have everything in life you want, if you will just help enough other people get what they want. Selling is serving. The caller is a trusted advisor and problem-solver. Never push, never manipulate, help people see the truth about what they need.
Tactical Playbook13 moves
Credibility StatementDisturb-then-HealFeel-Felt-FoundCost vs PriceAlternative Choice Close+8 more in app
Massive action produces massive results. Average effort guarantees average outcomes. Every day the prospect delays is a day they're losing money. There is no neutral, you're either growing or dying.
Tactical Playbook15 moves
Thirty-Second Permission OpenerTreat-as-Buyer FrameAlways-Agree DisarmAgreement CloseDelivery Close+10 more in app
Every interaction moves in a straight line toward the close. No tangents, no meandering, no wasted breath. The deal is already happening, the only question is the details. Your energy is commanding, sharp, and magnetic from the very first word.
Tactical Playbook15 moves
Four-Second Control OpenMicro-Agreement LadderThree-Tens DiagnosticMoney-Aside IsolationReasonable-Man Close+10 more in app
Great outcomes come from tactical empathy, not persuasion. The goal is to make the prospect feel so deeply understood that they say "That's right." Lead with understanding, never with argument. The person who understands the other side best has the most leverage.
Tactical Playbook13 moves
Accusation AuditMirrorLabelCalibrated QuestionRule of Three+8 more in app
The best salespeople don't build relationships or respond to needs, they TEACH prospects something new, TAILOR the message to their world, and TAKE CONTROL of the conversation. Win by being the most valuable person in the room, not the most likeable.
Tactical Playbook14 moves
Symptom-to-Source ReframeCost QuantificationCapabilities-Before-ProductCost-of-Inaction BreakerTension-Hold Silence+9 more in app
The Brain
A Brain That Never Stops Learning
The Brain
A Brain That Never Stops Learning
SaleShark builds a living knowledge base from everything about your company: products, competitors, objections, and more.SaleShark builds a living knowledge base from everything about your company. Categories surface themselves as it ingests your content: products, pricing, competitors, objections, and more. It grows smarter with every document, every sync, every scrape, and every conversation.
Auto-detects knowledge gaps from callsAuto-detects knowledge gaps from your conversations
Syncs from Notion, URLs, and uploadsSyncs from Google Docs, Notion, websites, and uploads
Refines positioning with every call outcome
Connects to your AI agents via MCPAgents can read and write the Brain via the SaleShark MCP
Scores completeness against ~12 dimensions tailored to your industry
SaleShark's knowledge brain organizes itself into categories surfaced from your content, and scores completeness against around 12 industry-specific dimensions. Example categories:
Product Catalog: Live Coaching, AI Roleplay, Call Debriefs
Pricing & Plans: Plans & Tiers, Discounts
Common Objections: Pricing seems high, Why not Gong?, Responses
Every response is informed by layers of context, built before and during your call. Dynamically configurable.Every response is informed by layers of context, built before and during your call. Dynamically configurable and always improving.
BrainYour company knowledge base
OfferingProducts and services context
Call GoalObjectives & topicsObjectives and must-cover topics
Lead HistoryInteractions and CRM dataPast interactions and CRM data
Live Call DataTranscript + sentimentReal-time transcript + voice sentiment
Integrations
Works with your CRM, works with agents
Lead history imports and is contextualized automatically. Call debriefs, outcomes, and tasks push directly back to your CRM. Our MCP server hands your AI agents the keys. They can pull call intelligence, update records, and keep the entire system up to date.
Get an Unfair Advantage
5-min self-onboarding straight into a demo call.Get 2 hours of free coached calls.Five-minute self-onboarding takes you straight into a live demo call.Then two hours of AI-coached calls, completely free.Fully featured, no credit card.