don't swim alone.coach every call.

live call guidance powered by hyper-contextual AI

try it free
David Park
Head of Sales at Crestline Software
02:34
Ask me anything you
want, I'll ask you a
few things—
and if the answer is
no at the end,
that's a fine
outcome. Sound good?
Entrepreneurs' Organization
Best AI Use Case 2026
Live Coaching

Your next line, always there.

A live teleprompter feeds you the exact words to say, scrolling as you speak. Every line is written from seven layers of context, then shaped by proven tactics and your lead's live sentiment. Dynamic, not generic. You never sound scripted.

Live Insights

Know exactly where you stand.

Five sentiment composites chart how your lead is reacting, fed by vocal emotion analysis. It drives you toward your call goals and each objection is caught, tracked, and resolved.

Tactic Moments

The right play, at the right moment.

Your coaching runs on named plays from a deep playbook. Triggers and evidence gates guide when each one surfaces.

Call Debrief

Every call ends with a debrief.

Not your typical AI summary. Rich debriefs with key insights, suggested follow-ups, tactics used, goals, objections, sentiment arc, lead personality insights, detected emotions, and more.

Lead Intelligence

Walk in knowing everything.

We synthesize CRM history into a living lead profile of needs, objections, and personality to cater messaging to the lead's communication style. You can even rehearse against an AI version of that exact prospect.

Analytics

Your whole game, quantified.

Seven sections. Twenty-plus charts. Every call rolls into sentiment arcs, emotion composites, tactic patterns, objection categories, and goal completion, all trended over time, benchmarked against your last period, across your entire team.

Coaching Personas

Strategy from Top Sales Playbooks

SaleShark embeds proven sales methodologies, from consultative discovery to insight-led selling, into real-time AI prompts that adapt to every conversation.

The Architect

Systematic, disarming, qualifies hard

Consultative · question-drivenBest for: Complex B2B, long cycles

Core Philosophy

The caller never chases, never pressures, never convinces. The prospect discovers their own pain and convinces themselves. If there's no real pain, there's no sale, and that's perfectly okay. The caller who is willing to walk away has all the power.

Tactical Playbook14 moves

Pattern-Interrupt OpenerUp-Front ContractPain FunnelReversingNegative Reverse+9 more in app
The Brain

A Brain That Never Stops Learning

SaleShark builds a living knowledge base from everything about your company: products, competitors, objections, and more.

  • Auto-detects knowledge gaps from calls
  • Syncs from Notion, URLs, and uploads
  • Refines positioning with every call outcome
  • Connects to your AI agents via MCP

SaleShark's knowledge brain organizes itself into categories surfaced from your content, and scores completeness against around 12 industry-specific dimensions. Example categories:

  • Product Catalog: Live Coaching, AI Roleplay, Call Debriefs
  • Pricing & Plans: Plans & Tiers, Discounts
  • Common Objections: Pricing seems high, Why not Gong?, Responses
  • Competitive Landscape: Gong, Chorus, Advantages
  • ICP & Buyer Personas: VP of Sales, SDR Teams, Sales Managers
  • Integrations: CRM Sync, Notion & Docs, MCP Agents
  • Security & Compliance: Data Handling, SOC 2
  • Story: Origin, Mission
  • Misc
How It Works

7 Layers of Context
Instant Response

Every response is informed by layers of context, built before and during your call. Dynamically configurable.

BrainYour company knowledge base
OfferingProducts and services context
Call GoalObjectives & topics
Lead HistoryInteractions and CRM data
Call BriefPre-call coaching interview
Coaching PersonaMethodology
Live Call DataTranscript + sentiment
Integrations

Works with your CRM, works with agents

Lead history imports and is contextualized automatically. Call debriefs, outcomes, and tasks push directly back to your CRM. Our MCP server hands your AI agents the keys. They can pull call intelligence, update records, and keep the entire system up to date.

Salesforce
HubSpot
Close
Pipedrive
Zoho CRM
Model Context Protocol

Get an Unfair Advantage

5-min self-onboarding straight into a demo call.Get 2 hours of free coached calls.Fully featured, no credit card.

Try it Free

Frequently Asked
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